SyleTrain Media - Why Be Online
Why does your business need a website?
- Google is the “No.1 destination for Australian internet users”† – be as visible as you can and make sure customers can ‘google’ you
- More Australian searches are done on Google than on Yellow Pages on-line1 – more potential customers not market researchers
- Increases the effectiveness of your on-line advertising e.g. Yellow Pages or other directory websites – customers want more than just an address and phone number
- When searching directory websites, customers tend to select a business with a website rather than one without
- Allows customers to gain extra information about your business – they want to see who you are, what you do and how you might meet their needs
- Allows customers to get a feel for your business – with your own website you can portray your own image
- A growing number of Australian consumers have smart phones or iPhones which are internet enabled – allows customers to find you on the go
- With the coming of the national broadband network, every home will be on-line – print advertising will soon become less relevant
- Satisfies the needs of information-hungry consumers